Marketing & Communications

Frey Enterprises knows that competition in the consumer packaged goods industry requires that your products and brands stand out from the competition. Without product differentiation, there is no escape from pricing pressures within a category.

At Frey, our goal is to position your products and brands to stand above your competition. Our methodology has been developed by a team who have successfully launched new products and repositioned many well-known brands across multiple categories, including Lipton Originals® and Brisk®, Fleischmann’s Margarine®, Ocean Spray® Single Serve, Mad Croc® Energy beverages and confections, ALPO® Prime Cuts, Musselman’s® Natural Apple Sauce, Brach’s®, Hawaiian Punch® Jelly Beans, and Planters® Peanuts.

First, after a thorough in-depth analysis of your products and the industry landscape, we identify your competition’s strengths and define what differentiates your brand from theirs. Is it packaging, quality, price, value, formulation, or something else? Then, we focus on those unique traits to define what makes it right for your consumers and customers. We believe that a successful brand or service should focus on the 4 C’s:

Consumer: Those who purchase your brands
Customer: The retailers who need to achieve volume and profit goals to stock your brands
Competition: Those who sell similar brands or services
Company: After all of this, how does your company profit?

Frey will help you to address each of the 4 C’s to position your brand for the competitive retail landscape. We offer these essential services:

Creating and implementing consumer and retailer test markets
Trade advertising development
Web design and development
Presenting at key trade shows
Building or re-energizing sales presentations
Engineering and creating graphics for packaging design
Creating media - conventional, guerilla, or viral, depending on the product and market place

Our team has the experience, knowledge and tools to help differentiate your brand in the competitive marketplace. We can help you plan and realize winning campaigns for your products and brands.